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Remove legal hurdles and create sales opportunities by increasing customer confidence. TRUSTe makes sure your privacy practices are sound and reflect your company's dedication to online safety & security.
Identity theft occurs every 3 seconds. To protect consumers, the U.S. federal government and many state governments have introduced laws that require websites to have a privacy policy. TRUSTe provides a low cost privacy policy solution that puts your website in compliance with the laws, and makes consumers feel safe doing business with you.
Recognized
by 82% of
consumers
The TRUSTe Seal is recognized by 82% of consumers on the Web. With this highly trusted mark on your site, consumers are more likely to trust you and become loyal customers. Unlike free privacy policy templates that are not tailor made for your site, the TRUSTe Privacy Policy is in compliance with the law and TRUSTe's committed dispute resolution team handles complaints from customers.
Increasingly, customers expect online businesses to post a privacy policy. The level of customer sophistication about privacy practices is increasing rapidly, and they are likely to leave a web site if its privacy policy is unclear or doesn't indicate a sufficient level of commitment to protecting information. And increasingly, customers hold businesses legally responsible for any discrepancies between their policy and practices.